No matter what kind of
business you own or manage, you are faced with selecting mediums or
methods of advertising or promoting your business.
It doesnít matter if you are a retailer or a consultant
working from a home based business.
Every business markets themselves in some manner.
Some businesses use traditional advertising mediums such as
the newspaper, and others use less obvious means such as word of
Knowing what how best to
spend time, money and energy will help you grow your business
quickly. In order to
select the most effective medium or method of promoting your
business, you must evaluate your sales process.
Here are 4 things to ask yourself about your unique sales
my customers seek out my product or service?
In other words, do they know they need it?
well is your company and product/service category known?
easy is it for a prospect to buy and use your product/service?
the prospect receive the benefits immediately?
Understanding where your
prospect is prior to your contact as well as understanding the
process they must go through in order to receive the benefits of
your product or service will dictate the mediums and advertising
style that will work best for your business.
There is no need for a consultant to take out expensive ads
in the newspaper, which would be unlikely to produce any response.
However, for a retailer, the newspaper will likely generate
too often I see small business owners taking ads in the newspaper
simply because itís their local paper and they think thatís what
they have to do to generate sales.
For some businesses yes, but for many others, no.
By taking the time to evaluate your sales cycle, your
brand/industry recognition, and the prospect/customer experience you
will be able to select the marketing mix which will generate new
customers and increased sales for the smallest marketing
Shields is the author of the 7 Step Marketing Plan manual, a
complete system, including a digital file of forms and spreadsheets,
which makes it easy for business owners and managers to write,
implement and manage a profit-producing marketing plan.
To learn more or to sign up for the FREE 7 part marketing
lesson visit: www.7stepmarketingplan.com