all know consumers are motivated by good offers and great deals.
They want to feel like they are receiving a great value.
Business owners are often inclined to discount their goods or
services to appeal to their customers and prospects.
Discounting by offering a dollar amount or a percentage off
is certainly an easy and enticing way to stimulate sales and/or
increase trial. But,
there may better ways to accomplish the same tasks.
of taking money off the sale it may behoove you to get a little
creative and consider some unique deals for your customers.
are some ideas to get you going:
are several advantages to making offers such as these.
will have a higher perceived value, thus better response
You can often
negotiate deals from suppliers, which may be more profitable for
you than giving a percentage off.
In some cases,
you may be able to make surplus/unused inventory work hard for
you, while freeing up space in your stock room.
goal is to create a deal which is too hard to pass up.
Keep an eye on the infomercials.
They are great at using bonus items, ‘If you order now,
you’ll not only receive……’
In many cases, it is just calling one element of a set the
bonus item. I recall
watching an infomercial for a set of knives. They took one of the knives, which really would round out the
set and called it the ‘Bonus Knife’, plus they added a set of
steak knives, all if you ordered in the next 7 minutes.
The case was very compelling as you really felt that you
would have every knife you would ever need in this one set.
goal is to build a high-perceived value to your prospect.
Make them feel like the deal is just too good to pass up.
Smart packaging offers vs. discounting will generate more
sales and more profits.
Shields is the author of the 7 Step Marketing Plan manual, a
complete system, including the Quick Start Kit, a digital file of
forms and spreadsheets, which makes it easy for business owners and
managers to write, implement and manage a profit-producing marketing
plan. Sign up for a
free, 7-part Marketing Lesson at www.7stepmarketingplan.com